Libro’s Pillars

At Libro our Purpose is to grow prosperity in southwestern Ontario by transforming banking. We deliver on that Purpose by helping people in the region be financially resilient, adequately, safely, and affordably housed, meaningfully employed and food secure.

Purpose and Pillars

Libro has a purpose beyond profit and that is to grow prosperity in southwestern Ontario. At Libro, we use our business as a force for good.

We understand that through our products and services, operations, business practices, profits, partnerships and collaborations we can positively impact our communities and help address some of the most challenging issues in southwestern Ontario. In 2022, Libro was recognized with a gold rating in a new Corporate Knights report that assesses the social purpose practices of Canadian companies. It shows our work to use our entire operation, resources, and influence to be a positive force in society.

We’ve identified four Libro pillars as the key areas we focus:

Financial Resilience

Improve financial capacity and resilience of people, businesses, and organizations.

In times of economic uncertainty, we continue to see, more than ever, the importance of providing coaching that empowers Owners to be financially better off. Libro coaches make an effort to learn about Owners, and provide tailored advice and relevant products & services to help them their work towards their own goals.


Increase productive employment and decent work for all.

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Creating a positive and inclusive culture, and positive outcomes for our staff is a top priority for Libro. Libro’s practices ensure we are contributing to the financial, physical, professional, and social well-being of our staff. The local businesses we support are making major contributions to employment in our region. And we proudly partner with organizations that create and strengthen meaningful employment.


Enhancing access to adequate, safe and affordable housing for all.

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Attainable and affordable housing is one of the most pressing concerns affecting quality of life and wellbeing of our communities. With interest rising and rental pricing highly elevated in many municipalities, understanding the unique circumstances of our Owners and supporting them with the advice and services they need is a priority for Libro, and so is supporting organizations that are helping vulnerable members of our communities to be safely, and affordably housed.

Food Accessibility

Improve food systems to increase access to local food for all.

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Helping everyone to access healthy local food right here in southwestern Ontario will always be important to us, and not just because our roots are in agriculture. We’re excited to be a partner in this progressive industry. While Food Accessibility is one of our pillars, we know all these issues are intertwined with the financial resilience of our Owners, including Agri-business, and community members.

Making Cents of Money Blog

Check out our blog to learn more about how we’re growing prosperity in southwestern Ontario through our four Libro pillars.

Read the Blog