Libro Recognized Nationally for Marketing Excellence

For Immediate Release

Friday, May 19, 2017


Libro Credit Union Recognized Nationally for Marketing Excellence

LONDON, ON – Libro Credit Union was honoured in Halifax, Nova Scotia, with two awards recognizing outstanding marketing accomplishments in 2016. The annual Marketing Association for Credit Unions (MACU) Achievement in Marketing Excellence Awards Gala highlights marketing successes within the credit union industry over the past year.

Libro received an Achievement in Marketing (AIM) award in the Digital Campaign category for its entry Follow the Family. The campaign featured the Harvey family from London as they grew from a family of three to a family of four. Viewers experienced how their Libro Coach supported the Harveys through their transition, using #FollowtheHarveys on social media.

In the Television category, Libro received an Achievement in Marketing Excellence (AIME) award, the highest level awarded at the conference. Their Coach/No Coach series of television spots demonstrated the value of Libro financial coaching using examples of successful coaching relationships outside the financial industry and comparing them to results achieved with no coaching support.

“Our goal was to show the people of southwestern Ontario the great value a Libro Coach can bring to their financial position, using genuine examples,” said Tina Van Loon, Marketing Manager at Libro Credit Union. “Our ‘reality show’ approach demonstrated to people from all walks of life how Libro’s coaching related to their situation. We’re extremely proud of the results of these campaigns, which led to Owner growth, public awareness and, of course, these national awards!”

Started in 1988 by credit union marketers and suppliers, MACU encourages the exchange of ideas, building of peer relationships, and fosters professional development among credit union marketers across Canada.


About Libro Credit Union

Libro is southwestern Ontario’s largest credit union with $4 billion in assets under administration and more than 103,000 Owners across southwestern Ontario. As a co-operative financial institution with more than 70 years of history, Libro supports the well-being of people, businesses and communities by providing high-quality financial coaching and profit sharing. Recognized as a 2016 & 2017 Platinum Level Aon Best Employer in Canada, Libro is proud to support The Prosperity Project, which aims to grow prosperity in southwestern Ontario by mobilizing and inspiring collaboration, strengthening the financial health of people, families and businesses, and investing in our communities to help the region prosper together. Libro offers a full range of financial products and services for consumers, businesses and farms, including savings and chequing, investing, and borrowing. Great service can be experienced through 31 branches, online, telephone, mobile devices and a network of 4,000 ATMs across Canada. For more information, visit libro.ca/media.

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For further information or to set up an interview, please contact:

Mike Donachie, Communications Manager, Libro Credit Union

P: 519-672-0130 ext. 4344, C: 226-926-4068, mike.donachie@libro.ca