Libro Credit Union shares in 17th consecutive customer service award

October 14, 2021

Credit unions have again been voted the best in Canada for customer service – for the 17th year in a row – despite a time of uncertainty and challenges across the financial sector and beyond.

The winners of the annual Financial Service Excellence Awards, which showcase the opinions of banking customers, have been announced by research specialist company Ipsos. The outcomes are based on almost 48,000 surveys completed by the public, and reflect the high levels of service being provided to credit union members, including the 108,000 Libro Credit Union Owners in southwestern Ontario.

Steve Bolton, Libro president and CEO, said: “We’re grateful to everyone doing business with credit unions and taking the time to recognize the work done by our staff, especially during these times of uncertainty for so many.

“It is simply phenomenal for the organizations involved in cooperative banking to have a success like this 17 years in a row. Remember this award is the result of customer feedback, so it means so much to us to know that feedback is consistently positive.”

In fact, Canada’s credit unions won five awards, including recognition of excellence in online banking and in banking during live calls with credit union staff. This shows the exciting channels being used by credit unions to grow and develop their business.

Steve Bolton continued: “We know people are choosing us for the right reasons. When you call us, we pick up the phone. When you ask for help, we are there to provide it.

“Libro Credit Union is growing fast and, as a business with a social purpose, seeking to make more impact on communities and people as we grow and promote financial resilience in southwestern Ontario. The more people join us, the stronger we become.

“Come and talk to us, and find out what we can do for you, and your community. Thousands of people across 17 years, have a message for you: credit unions have great service.”

Leaders at Libro are happy to be interviewed by the media.


# # #

Media contact: Mike Donachie, Communications Manager, Libro Credit Union
P: 519-672-0130 ext. 4344, C: 226-926-4068,