Credit unions win customer service excellence award for 18th time

For immediate use

October 12, 2022

LONDON, ON – Libro Credit Union is among the financial institutions celebrating an amazing win by Canada’s credit unions.

Credit unions were the top pick for customer service excellence at the 2022 Ipsos Financial Service Excellence Awards, as voted for by banking customers in Canada. Canada’s credit unions have ranked first in this category for 18 years in a row.

Canada’s credit unions won six Ipsos awards this year, an increase from five last year. Newly among them was the award for best Financial Planning and Advice, a testament to credit unions’ relationships with their members and commitment to supporting financial wellbeing.

Steve Bolton, President and CEO of Libro Credit Union said: “We take pride when we tell people we are focused on people’s banking needs, because it’s absolutely true. These awards, which are based on what people say about us when asked, are proof that we put people first, and that people know it. This is a great illustration of why customers switch from banks to become Libro Owners.”

Jeff Guthrie, President and CEO of national trade organization Canadian Credit Union Association said: “Customer service excellence is in the credit union DNA. Our members are our top priority and that is reflected in the personalized service they receive to help them achieve their financial goals.”

Formerly the Best Banking the annual Financial Service Excellence Awards are based on the Customer Service Index (CSI) survey. This year’s awards were based on the combined results of 47,940 completed surveys for the 2022 CSI program year ending September 2022 and are based on a demographically and regionally representative sample of Canadians. The awards are presented across 11 categories.

Canada’s Credit Unions won in these six categories:

  • Customer Service Excellence (solo win)
  • Values My Business (solo win)
  • Financial Planning and Advice (new win)
  • Branch Service Excellence (solo win)
  • Online Banking Excellence
  • Live Agent Telephone Banking Excellence

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Media contact: Mike Donachie, Communications Manager, Libro Credit Union
P: 519-672-0130 ext. 4344, C: 226-926-4068,