Libro recognized for marketing excellence

For Immediate Release
Tuesday, May 31, 2016

Libro Credit Union Recognized Nationally for Marketing Excellence

LONDON, ON – Libro Credit Union was honoured in Ottawa this week with an award recognizing outstanding marketing accomplishments in 2015. The annual Marketing Association for Credit Unions (MACU) Achievement in Marketing Excellence Awards Gala highlights marketing successes within the credit union industry over the past year.

Libro received Achievement in Marketing (AIM) awards in the Image Enhancement and PR Event categories for its entries, The Prosperity Project and The Prosperity Project Launch, and also in the Social Media and Viral Media Campaign category for its entry, The Prosperity Fund Roadshow.

“Raising and building awareness of Libro’s Prosperity Project for our Owners and all of southwestern Ontario was a tremendous and exciting opportunity,” said Tina Van Loon, Marketing Manager at Libro Credit Union. “This award represents the strategic development and successful implementation of reaching the marketplace, through traditional media avenues, social media and within our overall brand. We’re very proud to receive this recognition!”

Started in 1988 by credit union marketers and suppliers, MACU encourages the exchange of ideas, building of peer relationships and fosters professional development among credit union marketers across Canada.


About Libro Credit Union

Libro is Ontario's third largest credit union with $4 billion in assets under administration and more than 103,000 Owners across southwestern Ontario and has been recognized as a 2016 & 2017 Platinum Level Aon Best Employer in Canada. As a co-operative financial institution with more than 70 years of history, Libro supports the well-being of people, businesses and communities by providing high-quality financial coaching and profit sharing. Libro is proud to support The Prosperity Project, which aims to grow prosperity in southwestern Ontario by mobilizing and inspiring collaboration, strengthening the financial health of people, families and businesses, and investing in our communities to help the region prosper together. Libro offers a full range of financial products and services for consumers, businesses and farms, including savings and chequing, investing, and borrowing. Great service can be experienced through 31 branches, online, telephone, mobile devices and a network of 4,000 ATMs across Canada.

For further information or to set-up an interview, please contact:

Mike Donachie, Communications Manager
Libro Credit Union
P: 519-672-0130 ext. 4344
Mike.Donachie@libro.ca